Peeyush's Blog World

July 24, 2008 , Rediff News I magine sitting in the comfort of your home, brushing up on artificial intelligence or quantum physics. And by brushing up we don't mean flipping through a heavy tome that will have you dozing in no time, instead, you are watching a professor at IIT Bombay explain the intricacies of the subject complete with graphical presentations and visual aids. Sounds made up? Well, thanks to a unique initiative launched by IIT Bombay, IIT lectures have now been made available at the click of a mouse -- and for free! Anyone, anywhere in the world can visit the website www.cdeep.iitb.ac.in , check out the schedule and view any IIT lecture of their choice in real time. Set up by the Centre for Distance Engineering Education Programme (CDEEP), the aim is to make knowledge available, says Rahul Deshmukh , who is spearheading the programme. To find out just how the programme works and how students can sign up, Shifra Menezes caught up with Deshmukh at the Pow...

March 12, 2009 , Rediffnews. W hen it comes to setting benchmarks and leading the way Infosys has never been found wanting. And it is this quest for excellence that led to the launching of Spark -- a programme that helps increase the aspiration levels of students and encourages networking among students and working professionals. Through this on-campus, one-day programme, Infosys is helping students from Class VIII, IX & X, degree and engineering colleges help assess their industry readiness. In an e-mail interview with Prasanna D Zore , Srikantan Moorthy , vice president and head, education and research at Infosys discusses how Spark -- and other projects like Campus Connect, Project Genesis, Catch Them Young and Rural Reach Programme -- helps the student community come to terms with a fast-changing information technology space in India. What is Spark all about and how does it help the student community? Spark is typically a one day programme which exposes students to the...

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In today's troubled time scenario of economy, Organizations are forced to look towards the employees ,those who can enhance their performance level, quality of work & Maximization of work output. All the superhero's most impressive feat was perhaps their balancing Act. Beside being superhero they do some other work also as normal person i.e Spiderman as photographer, Superman as reporter etc. & In real life we can look towards our sports personalities, say M.S.Dhoni as a fine cricketer as well as brand ambassador for several products, Sachin tendulkar, a cricketer & a business man ( he own a fine restaurant in mumbai). They are performing both role efficiently. That what we called MULTITASKING. Multitasking helps you to swim across troubled water's smoothly. Company Management always give thumps up to multitasking because they can survive in difficult times with lesser no. of employe...

In the thinking of most of the people- Marketing is only selling & advertising of product for the profit of its maker( Company). where as MARKETING is an iceberg ,selling & advertising is the part of it,in fact they are just an tip of marketing Iceberg. Marketing is an iceberg,by standing on tip of it ,you will never come to know how much deep down its roots there in the water. Marketing is an process to conceive the desired or expected value from a product or services,for its buyer mainly as well as for its seller. Definition of Marketing , conventionally & broadly is, its a process of planning & executing the conception ,pricing,promotion,& distribution of ideas,goods & services to create exchanges that satisfy individual & organizational objectives.

Awareness is passive and unconvincing , and merely provides a starting point. To be aware of a brand is not the same as being loyal to it. Indeed, awareness follows the pattern " I SEE IT, I NOTICE IT", Which keeps the brand firmly in the role of 'external object', rather than a focus of desire , or product lust. Great Brand equity is about having an emotional connection to a Brand. The biggest, most common mistake made in branding is to imagine that the 'what' (the product) takes precedence over the 'who'(the consumers). Nothing could be further from the truth in terms of creating a long term brand strategy. Fail to make an emotional connection, and you lose out, because value is determined emotionally. Brand attributes are like claims related to a product. They are merely assertions unless the consumer's emotional brain finds them valid and worth embracing. The bottom line is that consumer beliefs and brand equity go hand in hand because both are...

Everyone feels before they think; the non-rational emotional reaction comes before the more rational secondary one. Companies Should capitalise on customers emotional response in brand creating Strategies- instead than appealing to their rational side - is the true key to getting result. Over complex campaign that rely on digital technology forget the simple truth; that even most jaded heart still seeks to believe that it has found a reliable ally.you will know, you have reached the point where there's emotional bond when the stories consumers tell spontaneously with a brust of spotaneous feeling. Excerpts from the article written By Dan hill . Does the brand -consumer link feel like a friendship? is there a sense of membership?can u readily identify yourself with brand?