REACH FOR THE EMOTE CONTROL

-
Everyone feels before they think; the non-rational emotional reaction comes before the more rational secondary one. Companies Should capitalise on customers emotional response in brand creating Strategies- instead than appealing to their rational side - is the true key to getting result. Over complex campaign that rely on digital technology forget the simple truth; that even most jaded heart still seeks to believe that it has found a reliable ally.you will know, you have reached the point where there's emotional bond when the stories consumers tell spontaneously with a brust of spotaneous feeling.
Excerpts from the article written By Dan hill .

Does the brand -consumer link feel like a friendship? is there a sense of membership?can u readily identify yourself with brand?

Comments

Post a Comment

Popular posts from this blog

Financial Terminology Series -1

-
Image
Term of the Day :  Bear Market A market condition in which the prices of securities are falling and widespread pessimism causes the negative sentiment to be self-sustaining.  In Bear Market, on assumptions of Losses, investors continue Selling which lead to grown pessimism.  A bear Market should not be taken as a correction in the stock market, as it is a short-term trend, usually which has the duration of around two months or less. Corrections can offer a good point of entry to the stock market to value investors. But Bear market rarely provide such opportunity because determining the bottom of the bear market is quite an uphill task or say impossible. As per the data availability, 32 bear market has been seen averaging 3.5 years of each one from 1900 to 2015. Short Selling is one of the tactics to get gains from the bear market. This strategy involves selling borrowed shares and buying them back at lower prices. The profit earned by short will be th...
Read more

Managers Myth

-
Myth : People will leave once they acquire new skills. Truth: Good people will leave anyway, in all probability.They will get a promotion or a chance at more responsibility. If you train and develop employees, they are more likely to stay within your company. It’s better to lose a great employee to another position in your own company than to another company. - Grooming people from within for that next position allows you to hire talented people from within—and their learning curve is shorter! Myth : There is no payback from long-term development. Truth: : On the contrary, you will bring money to the bottom line with development. Top performers list working for a company that develops its people ahead of many perks—including company cars! This results in savings in recruiting, orientation, and training. Turnover costs money, and development reduces turnover. - Skills and experiences developed will probably be needed in a future job; nothing is ever wasted. - You ...
Read more

IIT Bombay's free online lectures

-
July 24, 2008 , Rediff News I magine sitting in the comfort of your home, brushing up on artificial intelligence or quantum physics. And by brushing up we don't mean flipping through a heavy tome that will have you dozing in no time, instead, you are watching a professor at IIT Bombay explain the intricacies of the subject complete with graphical presentations and visual aids. Sounds made up? Well, thanks to a unique initiative launched by IIT Bombay, IIT lectures have now been made available at the click of a mouse -- and for free! Anyone, anywhere in the world can visit the website www.cdeep.iitb.ac.in , check out the schedule and view any IIT lecture of their choice in real time. Set up by the Centre for Distance Engineering Education Programme (CDEEP), the aim is to make knowledge available, says Rahul Deshmukh , who is spearheading the programme. To find out just how the programme works and how students can sign up, Shifra Menezes caught up with Deshmukh at the Pow...
Read more