Peeyush's Blog World

Awareness is passive and unconvincing , and merely provides a starting point. To be aware of a brand is not the same as being loyal to it. Indeed, awareness follows the pattern " I SEE IT, I NOTICE IT", Which keeps the brand firmly in the role of 'external object', rather than a focus of desire , or product lust. Great Brand equity is about having an emotional connection to a Brand. The biggest, most common mistake made in branding is to imagine that the 'what' (the product) takes precedence over the 'who'(the consumers). Nothing could be further from the truth in terms of creating a long term brand strategy. Fail to make an emotional connection, and you lose out, because value is determined emotionally. Brand attributes are like claims related to a product. They are merely assertions unless the consumer's emotional brain finds them valid and worth embracing. The bottom line is that consumer beliefs and brand equity go hand in hand because both are...

Everyone feels before they think; the non-rational emotional reaction comes before the more rational secondary one. Companies Should capitalise on customers emotional response in brand creating Strategies- instead than appealing to their rational side - is the true key to getting result. Over complex campaign that rely on digital technology forget the simple truth; that even most jaded heart still seeks to believe that it has found a reliable ally.you will know, you have reached the point where there's emotional bond when the stories consumers tell spontaneously with a brust of spotaneous feeling. Excerpts from the article written By Dan hill . Does the brand -consumer link feel like a friendship? is there a sense of membership?can u readily identify yourself with brand?