Brand Management
Brand Management Series What is Brand ? American Marketing Association - A Brand is a Name, Term, Sign, Symbol, or Design, or a Combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. Brands gives an unique identity to the product in the particular product category for example - McDonald in Fast food Restaurant category, Colgate in Toothpaste & Toothbrush Product category, Surf in Washing Powder Category, Dettol in Antiseptic lotion & Many more! Branding is a process which has its own advantages & disadvantages, on one side its gives unique identity to product, on the other hand its is very expensive process also which sometime even increase the cost of product also. Advantages :- 1. Product dies but a good brand doesn't - Good brand's always has longer shelf life & recall among the consumers. Its increase the vis