What is Marketing ?
In the thinking of most of the people- Marketing is only selling & advertising of product for the profit of its maker( Company). where as MARKETING is an iceberg ,selling & advertising is the part of it,in fact they are just an tip of marketing Iceberg. Marketing is an iceberg,by standing on tip of it ,you will never come to know how much deep down its roots there in the water. Marketing is an process to conceive the desired or expected value from a product or services,for its buyer mainly as well as for its seller. Definition of Marketing , conventionally & broadly is, its a process of planning & executing the conception ,pricing,promotion,& distribution of ideas,goods & services to create exchanges that satisfy individual & organizational objectives.